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The Art of the Beer Label

The Art of the Beer Label

Sean Dominguez is the artist behind The Lost Abbey's iconic beer labels

The Lost Abbey's Duck Duck Gooze

Sean Dominguez is a surfer and artist, not a man of the cloth. Yet, for the past 13 years, he’s been a faithful devotee of The Lost Abbey.

At this San Marcos brewery, the 49-year-old artist creates labels with images drawn from Bible stories and the history of Christianity.

PACIFIC: You’ve been a painter for about 30 years. Did your work always have religious overtones?
SEAN DOMINGUEZ: My style is kinda all over the place. When I started with Pizza Port, I turned out kinda cartoony, kitschy art. But when (founder and head of brewing operations) Tomme Arthur started Lost Abbey, he wanted something more biblical. So this took me out of my box. I had never done that style before.

How did you switch gears and capture the Lost Abbey ethos?
I come from a long line of artists. My grandma is an artist, my mother is an artist. Actually, my dad is not bad. My grandmother had given me a book of the painter Titian, and a lot of his paintings have to do with aspects of the Bible. And Tomme gave me direction.

What’s the process you use to come up with a new label?
Tomme usually has an idea and he’ll put it in words. We’ll go back and forth, and I’ll make some chicken-scratch rough drafts, getting the perspective and composition, see how the subject is coming on. Then we’ll have meetings and look at them. After that, I work on the colors. Finally, I apply everything to a canvas.

What medium do you work in?
Mostly acrylics, but I have used other mediums – pastel chalks, watercolors, pen and ink, charcoal.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


Anishinaabe artist defends her work on beer can label design amid online criticism

Anishinaabe artist Chief Lady Bird stands by the work she donated to an Ontario brewery that will benefit a local women's shelter, though online criticism has raised questions about if Indigenous art belongs on alcohol packaging.

"A lot of my work is focused on empowering and uplifting Indigenous folks in any way that I can, and opening up conversations about things that can sometimes be hard to talk about," said Nancy King from Rama First Nation, who goes by the name Chief Lady Bird.

She designed a digital image that features a blackbird and stars for an Indigenous Brew Crew initiative meant to raise awareness and funds for Indigenous women's organizations in Ontario.

The design has received positive feedback but some people have questioned why she would participate in a project that includes alcohol.

"I understand the relationship to alcohol and how that can be harmful and has been harmful in a lot of ways but I also understand that that harm stems from colonialism and a lot of systemic issues. And for me, I never want to shame or fault people who have addiction issues," said Chief Lady Bird.

Her digital work often focuses on themes that include erotica, sexuality, body acceptance and self-love. She said she put a lot of thought into whether she would lend her work to the project, considering the stereotypes about Indigenous peoples and alcohol, and decided to donate the design with her main goal being raising money for organizations that need it.

"I know that alcohol and brewing and stuff like that is a bit controversial, but I fully supported their idea of giving back and wanting to do good within the work that they're doing," she said.

Chief Lady Bird said no sacred animals, symbols, pictographs or syllabics, or her usual woodlands style art were used in the design.

"I'm trying new things with this and I know the type of work that I normally do. But I did have to stay true to myself and do something that I was proud of," she said.

"A lot of people are seeing the line through the middle as like a spirit line or as lightning but it was never the intent to make it appear as a thunderbird, because I don't think that a beer can is the place for our sacred stories and our cosmologies."

Annie Beach is an artist in Winnipeg who was approached by a brewing company last summer to design a beer can logo.

Even though proceeds of the proposed beer sales would have gone to Indigenous artists, Beach declined the offer because of her family's relationship with alcohol.

"I just realized that it wasn't my job personally to be the artist to unpack all of that. At least not in this way and not at the time, and I'm thankful I made that choice," Beach wrote on a Facebook post.

She said she thinks misogyny plays a role in the criticism that Chief Lady Bird received.

"You want to stand by your work and be proud of your work, but it takes a lot of courage to do that," said Beach.

Beach said the conversations that have been started by Chief Lady Bird's artwork on the beer label is forcing the Indigenous community to talk about a subject that isn't always easy to talk about.


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